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	<title>Comments on: The SWOT Model May Be Wrong</title>
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	<link>http://organizationsandmarkets.com/2006/05/13/the-swot-model-may-be-wrong/</link>
	<description>Economics of organizations, strategy, entrepreneurship, innovation, and more</description>
	<pubDate>Tue, 02 Dec 2008 23:34:23 +0000</pubDate>
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		<title>By: What happens when what we know is wrong? &#171; A Business Professor&#8217;s Weblog</title>
		<link>http://organizationsandmarkets.com/2006/05/13/the-swot-model-may-be-wrong/#comment-69270</link>
		<dc:creator>What happens when what we know is wrong? &#171; A Business Professor&#8217;s Weblog</dc:creator>
		<pubDate>Fri, 25 Jan 2008 03:52:02 +0000</pubDate>
		<guid isPermaLink="false">https://organizationsandmarkets.wordpress.com/2006/05/13/the-swot-model-may-be-wrong/#comment-69270</guid>
		<description>[...] educators continue to discuss risk-taking as a major characterestic of entrepreneur. Similarly, on his blog Professor Foss highlights a recent research by Professor Richard Makadok of Emory Univers... which finds that the popular SWOT model which is taught in all book schools and is included in [...]</description>
		<content:encoded><![CDATA[<p>[...] educators continue to discuss risk-taking as a major characterestic of entrepreneur. Similarly, on his blog Professor Foss highlights a recent research by Professor Richard Makadok of Emory Univers&#8230; which finds that the popular SWOT model which is taught in all book schools and is included in [...]</p>
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		<title>By: John Mathews</title>
		<link>http://organizationsandmarkets.com/2006/05/13/the-swot-model-may-be-wrong/#comment-23137</link>
		<dc:creator>John Mathews</dc:creator>
		<pubDate>Wed, 16 May 2007 23:48:25 +0000</pubDate>
		<guid isPermaLink="false">https://organizationsandmarkets.wordpress.com/2006/05/13/the-swot-model-may-be-wrong/#comment-23137</guid>
		<description>I too find the exchange between Bo and Nicolai fascinating. But what if we start somewhere different – and instead of always asking whether a competitive advantage based on ‘knowledge’ can be sustainable (when in practice we know that all competitive advantages have to be competed away eventually, or there would be no economic progress) why not start from the much more interesting question: how do challengers acquire the knowledge they need to break into established industries? This is where the differences between tacit and explicit knowledge have a cutting edge. If you take the semiconductor industry as benchmark, then challengers like Samsung Electronics and Micron in the 1980s scrambled to secure the knowledge needed. Micron was a US firm established away from Silicon Valley and was thus able to hire engineers from the Valley who brought the explicit procedures of IC fabrication with them plus the tacit knowledge that acted as the ‘glue’ to bring the procedures together to a standard that was competitive with incumbents. Samsung across in Korea was able to do the same by hiring Japanese and US engineers (during an industry downturn, when such ‘resources’ became available) but was also able to secure the explicit knowledge found in a chip design – by licensing a design from none other than Micron. 

So to bring this example to bear on the debate between Bo and Nicolai, I would point to the need for the challenger to secure the explicit knowledge that is the necessary condition for entry to the targeted industry – without the minimum of explicit knowledge, there can be no prospect of entry. This is knowledge that resides in explicit and codified routines, in designs, and in processes that are embodied in equipment that can be purchased and sometimes in patents and other forms of intellectual property. But to be implemented in anything like competitive time, in a way that can result in anything like a competitive product, of course the explicit knowledge has to be complemented by the tacit knowledge in engineers’ heads. This is why Samsung was prepared to pay such high salaries to integrated circuit engineers when it was setting up its operations in the mid-1980s – salaries up to twice those paid to the senior executives. If there is a measure of the value of tacit knowledge, then what a company is prepared to pay for it must rank as a good one. Samsung was in a race to turn this tacit knowledge into some form of explicit codified knowledge that could be passed from one group of engineers to another. At one stage Samsung had engineers working on three generations of memory chip simultaneously – the 64K DRAM (outgoing chip in 1985), the 256K DRAM (current chip) and 1M DRAM (next generation chip) – and rotating the engineers from one group to another to ensure the build-up of codified routines for trouble-shooting the immense complexity of moving a chip from pilot production to the intensity of mass production. 

So I agree with Nicolai that firm-level knowledge can be explicit – indeed, for the challenger, that is the entire object of the game, to turn the tacit knowledge recruited from ‘slack’ resources into competitive, codified knowledge. But I also agree with Bo that it is not the knowledge in individuals’ heads that is of prime significance, but the speed with which that idiosyncratic knowledge can be converted into organizational knowledge that counts. With all respect to agency theory Nicolai, I suggest you ask Samsung whether they respected the ‘private’ knowledge in people’s heads or whether they saw their goal as moving it into codified form as fast as possible. This after all is the supreme challenger goal – to master what the incumbents do as fast as possible and to do so with some advantage such as lower costs. If there were no firms able to succeed in this, there would be no diffusion of innovations and no economic progress.</description>
		<content:encoded><![CDATA[<p>I too find the exchange between Bo and Nicolai fascinating. But what if we start somewhere different – and instead of always asking whether a competitive advantage based on ‘knowledge’ can be sustainable (when in practice we know that all competitive advantages have to be competed away eventually, or there would be no economic progress) why not start from the much more interesting question: how do challengers acquire the knowledge they need to break into established industries? This is where the differences between tacit and explicit knowledge have a cutting edge. If you take the semiconductor industry as benchmark, then challengers like Samsung Electronics and Micron in the 1980s scrambled to secure the knowledge needed. Micron was a US firm established away from Silicon Valley and was thus able to hire engineers from the Valley who brought the explicit procedures of IC fabrication with them plus the tacit knowledge that acted as the ‘glue’ to bring the procedures together to a standard that was competitive with incumbents. Samsung across in Korea was able to do the same by hiring Japanese and US engineers (during an industry downturn, when such ‘resources’ became available) but was also able to secure the explicit knowledge found in a chip design – by licensing a design from none other than Micron. </p>
<p>So to bring this example to bear on the debate between Bo and Nicolai, I would point to the need for the challenger to secure the explicit knowledge that is the necessary condition for entry to the targeted industry – without the minimum of explicit knowledge, there can be no prospect of entry. This is knowledge that resides in explicit and codified routines, in designs, and in processes that are embodied in equipment that can be purchased and sometimes in patents and other forms of intellectual property. But to be implemented in anything like competitive time, in a way that can result in anything like a competitive product, of course the explicit knowledge has to be complemented by the tacit knowledge in engineers’ heads. This is why Samsung was prepared to pay such high salaries to integrated circuit engineers when it was setting up its operations in the mid-1980s – salaries up to twice those paid to the senior executives. If there is a measure of the value of tacit knowledge, then what a company is prepared to pay for it must rank as a good one. Samsung was in a race to turn this tacit knowledge into some form of explicit codified knowledge that could be passed from one group of engineers to another. At one stage Samsung had engineers working on three generations of memory chip simultaneously – the 64K DRAM (outgoing chip in 1985), the 256K DRAM (current chip) and 1M DRAM (next generation chip) – and rotating the engineers from one group to another to ensure the build-up of codified routines for trouble-shooting the immense complexity of moving a chip from pilot production to the intensity of mass production. </p>
<p>So I agree with Nicolai that firm-level knowledge can be explicit – indeed, for the challenger, that is the entire object of the game, to turn the tacit knowledge recruited from ‘slack’ resources into competitive, codified knowledge. But I also agree with Bo that it is not the knowledge in individuals’ heads that is of prime significance, but the speed with which that idiosyncratic knowledge can be converted into organizational knowledge that counts. With all respect to agency theory Nicolai, I suggest you ask Samsung whether they respected the ‘private’ knowledge in people’s heads or whether they saw their goal as moving it into codified form as fast as possible. This after all is the supreme challenger goal – to master what the incumbents do as fast as possible and to do so with some advantage such as lower costs. If there were no firms able to succeed in this, there would be no diffusion of innovations and no economic progress.</p>
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		<title>By: David Hoopes</title>
		<link>http://organizationsandmarkets.com/2006/05/13/the-swot-model-may-be-wrong/#comment-14880</link>
		<dc:creator>David Hoopes</dc:creator>
		<pubDate>Wed, 04 Apr 2007 16:38:20 +0000</pubDate>
		<guid isPermaLink="false">https://organizationsandmarkets.wordpress.com/2006/05/13/the-swot-model-may-be-wrong/#comment-14880</guid>
		<description>Post script.  I agree with Rich.  I've inherited a text that has SWOT analysis in it and I replace SWOT with a Value - Cost approach a la Brandenberger (sp?) and Stuart's JEMS paper and Steve Postrel who has used a V-C framework for quite a while I think.</description>
		<content:encoded><![CDATA[<p>Post script.  I agree with Rich.  I&#8217;ve inherited a text that has SWOT analysis in it and I replace SWOT with a Value - Cost approach a la Brandenberger (sp?) and Stuart&#8217;s JEMS paper and Steve Postrel who has used a V-C framework for quite a while I think.</p>
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		<title>By: David Hoopes</title>
		<link>http://organizationsandmarkets.com/2006/05/13/the-swot-model-may-be-wrong/#comment-14879</link>
		<dc:creator>David Hoopes</dc:creator>
		<pubDate>Wed, 04 Apr 2007 16:29:03 +0000</pubDate>
		<guid isPermaLink="false">https://organizationsandmarkets.wordpress.com/2006/05/13/the-swot-model-may-be-wrong/#comment-14879</guid>
		<description>This debate is fascinating.  However, it remains pretty abstract.  And, as the debate shows quite well, we often have some pretty important assumptions buried in our perspectives.  "Knowledge" does not always do what we think it will in organizations.  So, for example Anne Marie Knott in a 2003 SMJ paper found that even when presented with a codified set of routines owner/managers often would choose to avoid implementing accetped best practice. For example, many simply did not want to conduct cold sales calls. Steve Postrel and I in our 1999 SMJ paper find that what would seem to be very un-sticky knoweldge, still has trouble getting from one place in the organization to another (leading to one type of "glitch").  The point is, that tacit or codified, knowledge does not move about as costlessly as we might supose.  Thus, heterogeneous preferences, beliefs, and utility can allow knowledge that is codified or codifiable to remain impacted between groups within firms and between competitors.  Knowledge does not need to be tacit to be a component of competitive advantage or competitive heterogeneity.</description>
		<content:encoded><![CDATA[<p>This debate is fascinating.  However, it remains pretty abstract.  And, as the debate shows quite well, we often have some pretty important assumptions buried in our perspectives.  &#8220;Knowledge&#8221; does not always do what we think it will in organizations.  So, for example Anne Marie Knott in a 2003 SMJ paper found that even when presented with a codified set of routines owner/managers often would choose to avoid implementing accetped best practice. For example, many simply did not want to conduct cold sales calls. Steve Postrel and I in our 1999 SMJ paper find that what would seem to be very un-sticky knoweldge, still has trouble getting from one place in the organization to another (leading to one type of &#8220;glitch&#8221;).  The point is, that tacit or codified, knowledge does not move about as costlessly as we might supose.  Thus, heterogeneous preferences, beliefs, and utility can allow knowledge that is codified or codifiable to remain impacted between groups within firms and between competitors.  Knowledge does not need to be tacit to be a component of competitive advantage or competitive heterogeneity.</p>
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		<title>By: orgtheory.net &#187; Blog Archive &#187; teaching the wrong thing</title>
		<link>http://organizationsandmarkets.com/2006/05/13/the-swot-model-may-be-wrong/#comment-102</link>
		<dc:creator>orgtheory.net &#187; Blog Archive &#187; teaching the wrong thing</dc:creator>
		<pubDate>Tue, 16 May 2006 20:55:31 +0000</pubDate>
		<guid isPermaLink="false">https://organizationsandmarkets.wordpress.com/2006/05/13/the-swot-model-may-be-wrong/#comment-102</guid>
		<description>[...] Nicolai Foss at Organizations and Markets highlights recent research by Rich Makadok (a former Emory colleague) which essentially suggests that one of the dearest and most taught (though rather simple) models (the SWOT model) in strategic management may in fact be wrong. [...]</description>
		<content:encoded><![CDATA[<p>[...] Nicolai Foss at Organizations and Markets highlights recent research by Rich Makadok (a former Emory colleague) which essentially suggests that one of the dearest and most taught (though rather simple) models (the SWOT model) in strategic management may in fact be wrong. [...]</p>
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		<title>By: Peter Klein</title>
		<link>http://organizationsandmarkets.com/2006/05/13/the-swot-model-may-be-wrong/#comment-101</link>
		<dc:creator>Peter Klein</dc:creator>
		<pubDate>Tue, 16 May 2006 19:48:37 +0000</pubDate>
		<guid isPermaLink="false">https://organizationsandmarkets.wordpress.com/2006/05/13/the-swot-model-may-be-wrong/#comment-101</guid>
		<description>Teppo has a copy &lt;a href="http://teppo.felin.googlepages.com/FelinHesterlyAMR4.pdf" rel="nofollow"&gt;here&lt;/a&gt;.</description>
		<content:encoded><![CDATA[<p>Teppo has a copy <a href="http://teppo.felin.googlepages.com/FelinHesterlyAMR4.pdf" rel="nofollow">here</a>.</p>
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		<title>By: Bo Nielsen</title>
		<link>http://organizationsandmarkets.com/2006/05/13/the-swot-model-may-be-wrong/#comment-100</link>
		<dc:creator>Bo Nielsen</dc:creator>
		<pubDate>Tue, 16 May 2006 19:43:48 +0000</pubDate>
		<guid isPermaLink="false">https://organizationsandmarkets.wordpress.com/2006/05/13/the-swot-model-may-be-wrong/#comment-100</guid>
		<description>I am having difficulty locating the Felin/Hesterly paper (AMR) - perhaps due to the fact that my AOM membership seems to have expired.  This is a forthcoming article? Anyone have a copy?</description>
		<content:encoded><![CDATA[<p>I am having difficulty locating the Felin/Hesterly paper (AMR) - perhaps due to the fact that my AOM membership seems to have expired.  This is a forthcoming article? Anyone have a copy?</p>
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		<title>By: Bo Nielsen</title>
		<link>http://organizationsandmarkets.com/2006/05/13/the-swot-model-may-be-wrong/#comment-98</link>
		<dc:creator>Bo Nielsen</dc:creator>
		<pubDate>Tue, 16 May 2006 18:41:31 +0000</pubDate>
		<guid isPermaLink="false">https://organizationsandmarkets.wordpress.com/2006/05/13/the-swot-model-may-be-wrong/#comment-98</guid>
		<description>Oh - well then you misuderstood me. I am certainly not suggesting this is black or white. In fact, as I wrote above, knowledge resides BOTH at the individual and firm level and these levels are most likely related. Moreover, I also suggested that tacit and explicit knowledge is a duality - that is all tacit knowledge has an explicit component and vice versa. I am suggesting there MAY be somewhat of a paradox in the way we theoretically argue for the value of tacit knowledge in connection with competitive advantage. This whole discussion was actually meant as a support to your notion of the problems with SWOT analysis - this problem seems only to apply to the practical use of this model and this was what spurred me to (admittedly a bit clumsy) suggest that similar types of potential problems exist just about everywhere in our academic world.

KBV versus RBV is a longer discussion which we may have to start a new string to discuss separately if need be. Perhaps this will be one of your fallacies as well? :)

Bo</description>
		<content:encoded><![CDATA[<p>Oh - well then you misuderstood me. I am certainly not suggesting this is black or white. In fact, as I wrote above, knowledge resides BOTH at the individual and firm level and these levels are most likely related. Moreover, I also suggested that tacit and explicit knowledge is a duality - that is all tacit knowledge has an explicit component and vice versa. I am suggesting there MAY be somewhat of a paradox in the way we theoretically argue for the value of tacit knowledge in connection with competitive advantage. This whole discussion was actually meant as a support to your notion of the problems with SWOT analysis - this problem seems only to apply to the practical use of this model and this was what spurred me to (admittedly a bit clumsy) suggest that similar types of potential problems exist just about everywhere in our academic world.</p>
<p>KBV versus RBV is a longer discussion which we may have to start a new string to discuss separately if need be. Perhaps this will be one of your fallacies as well? :)</p>
<p>Bo</p>
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		<title>By: Nicolai Foss</title>
		<link>http://organizationsandmarkets.com/2006/05/13/the-swot-model-may-be-wrong/#comment-96</link>
		<dc:creator>Nicolai Foss</dc:creator>
		<pubDate>Tue, 16 May 2006 16:05:48 +0000</pubDate>
		<guid isPermaLink="false">https://organizationsandmarkets.wordpress.com/2006/05/13/the-swot-model-may-be-wrong/#comment-96</guid>
		<description>@ Bo, You shifted the terms of the debate by arguing that tacit knowledge was problematic particularly when it was located at the firm level (in response to my argument that individual level tacit knowledge may not be that problematic to manage). Of course, I therefore argue that it is crucial where knowledge resides.  

Frankly, you are the one who argue things are "black and white" here: Ttacit knowledge is a management problem. Period.  There is a paradox. Period.  Tacit knolwedge is primarily firm-level. Period. The KBV is really the same as the RBV. Period. And so on.  I am trying to an analytical approach and ask, Is it really so?</description>
		<content:encoded><![CDATA[<p>@ Bo, You shifted the terms of the debate by arguing that tacit knowledge was problematic particularly when it was located at the firm level (in response to my argument that individual level tacit knowledge may not be that problematic to manage). Of course, I therefore argue that it is crucial where knowledge resides.  </p>
<p>Frankly, you are the one who argue things are &#8220;black and white&#8221; here: Ttacit knowledge is a management problem. Period.  There is a paradox. Period.  Tacit knolwedge is primarily firm-level. Period. The KBV is really the same as the RBV. Period. And so on.  I am trying to an analytical approach and ask, Is it really so?</p>
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		<title>By: Bo Nielsen</title>
		<link>http://organizationsandmarkets.com/2006/05/13/the-swot-model-may-be-wrong/#comment-94</link>
		<dc:creator>Bo Nielsen</dc:creator>
		<pubDate>Tue, 16 May 2006 15:24:44 +0000</pubDate>
		<guid isPermaLink="false">https://organizationsandmarkets.wordpress.com/2006/05/13/the-swot-model-may-be-wrong/#comment-94</guid>
		<description>I agree that we need more research on where knowledge really resides but I do not see that this solves the "paradox" or contradiction observed initially. Tacit knowledge presents a theoretical and analytical problem - perhaps this problem is more academic than practical though since it seems that firms are (and always have been) doing quite well (at least according to themselves). 

Nevertheless, KBV to me does not seem to add much to the discussion and seem little different than RBV in its core arguments. I will read all your self-citations (again because I must have read some of these before) and see if this convinces me that this issue is as black or white as you seem to suggest. Thanks.</description>
		<content:encoded><![CDATA[<p>I agree that we need more research on where knowledge really resides but I do not see that this solves the &#8220;paradox&#8221; or contradiction observed initially. Tacit knowledge presents a theoretical and analytical problem - perhaps this problem is more academic than practical though since it seems that firms are (and always have been) doing quite well (at least according to themselves). </p>
<p>Nevertheless, KBV to me does not seem to add much to the discussion and seem little different than RBV in its core arguments. I will read all your self-citations (again because I must have read some of these before) and see if this convinces me that this issue is as black or white as you seem to suggest. Thanks.</p>
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