Archive for 15 April 2007
Managerial Economics: A Problem-Solving Approach
| Peter Klein |
I just received a copy of Luke Froeb and Brian McCann’s new MBA textbook, Managerial Economics: A Problem-Solving Approach (South-Western, 2007). I’m impressed. It looks and feels very different from the established managerial economics texts. First, it’s slim — 400 pages of decent-sized type (the latest edition of the Brickley, Smith, and Zimmerman text I’ve been using weighs in at 752 pages). Second, like Lee and McKenzie’s Microeconomics for MBAs, it’s light on graphs and equations. “Theory based but not theory emphasized,” says an editorial blurb. The book “includes less math and technical models, as well as fewer graphs and figures, than traditional managerial economics books. It teaches students to solve problems rather than learn models.” Third, it comes with endorsements from Bob Litan and P. J. O’Rourke. Any text approved by O’Rourke is certainly worth a serious look.
Perhaps most impressive, the authors are readers of O&M, which shows they have discriminating tastes.
Organizations and Markets 
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