Organizations and Markets

| Peter Klein |

You want your name associated with a university but can’t afford to fund a building, classroom, or endowed professorship. Not to worry, there are other options:

It’s an offer the University of Colorado couldn’t flush away: A Boulder venture capitalist paid $25,000 for the naming rights to a bathroom in the Boulder campus’ ATLAS building.

And so it is that the second-floor men’s bathroom in the high-tech hub now has Brad Feld’s name on it and a plaque with some words of wisdom from the donor: “The best ideas often come at inconvenient times. Don’t ever close your mind to them.” . . .

“I just wanted a plaque outside of the men’s room to inspire people as they walk in to do their business,” Feld said.

Perhaps this should be our next continuing series.