http://organizationsandmarkets.com/2008/05/03/are-brand-names-a-modern-phenomenon/ Economics of organizations, strategy, entrepreneurship, innovation, and more Thu, 04 Dec 2008 00:38:40 +0000 http://wordpress.org/?v=MU hourly 1 http://organizationsandmarkets.com/2008/05/03/are-brand-names-a-modern-phenomenon/#comment-70314 Nitzan Sat, 10 May 2008 02:45:47 +0000 http://organizationsandmarkets.wordpress.com/?p=1515#comment-70314 I once heard a very interesting analysis of a piece of 18th century advertising for a bun-shop (bakery) in London. The shop front was portrayed in a manner that probably enabled for easy identification, and above it this drawing, Masonic icons floated. Apparently, these were not meant to convey anything to do with a secret society, but rather were used to convey values associated with the Free Masons at that time, such as exclusivity or prestige. I once heard a very interesting analysis of a piece of 18th century advertising for a bun-shop (bakery) in London. The shop front was portrayed in a manner that probably enabled for easy identification, and above it this drawing, Masonic icons floated. Apparently, these were not meant to convey anything to do with a secret society, but rather were used to convey values associated with the Free Masons at that time, such as exclusivity or prestige.

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