The Long Tail, Serial-Killer Edition
| Peter Klein |
Visiting my Mom this past weekend I found an item in the local paper about Kelly Robinson and Dan Norder, a happy couple who met at a Jack the Ripper conference. That’s right, they’re fellow Ripperologists. They’re even hosting this year’s Ripper conference, 10-12 October in Knoxville, Tennessee. For every interest or hobby there’s a group or club, and in the new economy they’re all on the web. (I shouldn’t give Kelly and Dan too hard a time; after all, I met my wife at an Austrian economics conference.)
By the way, in case you missed it, the current issue of HBR features Anita Elberse’s critique of the Long-Tail phenomenon. Yes, she argues, the web has given us many niche markets, but almost all the money is being made at the left-hand side of the distribution. Here are Chris Anderson’s response and Elberse’s rejoinder.