Organizations and Markets

Neuroeconomics and the Firm

| Peter Klein |

I’m not a big fan of neuroeconomics — Gul and Pesendorfer’s critique seems about right to me — but if you like that field you may be interested in this call for book chapters:

Neuroeconomics and the Firm

Editors:
Mellani Day
Angela Stanton
Isabell Welpe

How can we take advantage of neuroeconomics to inform organizations? Neuroscience can provide us with ways to understand causal relationships; it enables us to identify the biological drivers of beliefs, opportunity perception, opportunity analysis, risk-aversion or risk-seeking, motivation, incentives and reward mechanisms; in other words, we can map the pre-decisional dynamics of the human brain. Neuroeconomics has yielded important new insights and may provide powerful new ways of looking at the firm. (more…)

29 July 2008 at 10:29 am Peter G. Klein Leave a comment