Best-Selling Ivey Cases for 2007-08

28 October 2008 at 12:46 am 1 comment

| Peter Klein |

  1. Starbucks, Mary M. Crossan, Ariff Kachra
  2. Ellen Moore (A): Living and Working in Korea, Henry W. Lane, Chantell Nicholls, Gail Ellement
  3. Eli Lilly in India: Rethinking the Joint Venture Strategy, Charles Dhanaraj, Paul W. Beamish, Nikhil Celly
  4. Swatch and the Global Watch Industry, Allen Morrison, Cyril Bouquet
  5. Leo Burnett Company Ltd.: Virtual Team Management, Joerg Dietz, Fernando Olivera, Elizabeth O’Neil
  6. Brand in the Hand: Mobile Marketing at Adidas, Andy Rohm, Fareena Sultan, David T. A. Wesley

The Ivey School, as you probably know, is second only to Harvard in the production of business cases.

Entry filed under: - Klein -, Teaching. Tags: .

Dan and Chip Heath on Presentations Tooth-Fairy Economics

1 Comment Add your own

  • 1. Mike Moffatt  |  30 October 2008 at 6:28 am

    Hi Peter,

    Nice to see a reference to my school (Ivey). I teach a course there on the “Global Environment of Business” which is a hybrid International Trade/Macro/Strategy class.

    I just wish my own Ivey case cracked the top 10, instead of being somewhere about 1000th or so!

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