Viral Marketing

9 February 2009 at 11:27 am 3 comments

| Peter Klein |

My friend Tom Woods has written a new book, Meltdown, that explains the economic crisis from an “Austrian” perspective. Tom is a historian by training but has an excellent grasp of economic theory and policy (disclaimer: I consulted on the book). The book is aimed at the intelligent lay reader and was produced very quickly (Tom writes faster than I read) to take advantage of today’s unique educational moment. The book went on sale today.

Tom is promoting the book via the usual means (scholarly and popular websites and blogs, email lists, some TV and radio appearances) and some of his admirers have launched a viral marketing campaign, based at GetTomonTV.com. Can viral marketing work to promote a quasi-academic book? Will policy wonks, economic journalists, and concerned citizens blog, text, and twitter like Blair Witch groupies or Christian Bale fans? How does one promote books (and, for that matter, journal articles) in the Web 2.0 world? Most important, how do I use this knowledge to promote myself?

Entry filed under: - Klein -, Austrian Economics, Bailout / Financial Crisis, Business/Economic History, Classical Liberalism, Facebook. Tags: .

ESNIE 2009 Regime Uncertainty

3 Comments Add your own

  • 1. Rafe Champion  |  9 February 2009 at 3:50 pm

    Starting off with your reading problem

    http://donpotter.net/PDF/Remedial%20Reading%20Drills%20-%20Margin.pdf

    More to the point, in Australia some popular non-left bloggers tend to be a bit on the anti-intellectual side, they focus on political issues with a lot of brilliance and wit but are not at home with the idea of introducing (say) Austrian ideas for fear of scaring their readership. If we can recruit these folks and inject a bit more informed content into their commentary…

    At the moment I think they are spooked by the idea of getting into a serious exchange of ideas because the intellectuals (and the mainstream media) are so rabidly left liberal.

  • 2. Andre Sammartino  |  9 February 2009 at 5:38 pm

    5 reader reviews on Amazon within hours of the book’s release is certainly a good start.

  • 3. Rafe  |  9 February 2009 at 10:19 pm

    This is a blog that aims to bridge the gap between the ivory tower and the hypothetical man in the street. http://www.forfreedomssake.com/blog/

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