A Dark Summer Reflection
| Lasse Lien |
Words like science, scientific, university, professor, etc. still command considerable respect in society. Why? I would suggest that the brand equity of “scientific” (and associated concepts) is almost entirely created by the great advances and visible impact of fields such as physics, engineering, chemistry, medicine, mathematics, and other natural sciences. The massive advantages and explanatory power these fields have provided to society have created a status that the social sciences benefit from, but offer (relatively) modest contributions to. If I were in, say, physics or medicine, I think I would be particularly provoked by those strands of the social sciences that seem to want all the benefits of the “brand,” but also insist on the freedom to break all the rules that created it. I would presumably cry out that if you don’t like our brand, build your own, don’t destroy ours. But then again, I might just have a bad case of physics envy.