Spender on Strategy

16 April 2014 at 12:18 pm 1 comment

| Dick Langlois |

The always-interesting J.-C. Spender has kindly sent me a copy of his new book from Oxford, Business Strategy: Managing Uncertainty, Opportunity, and Enterprise. Not surprisingly, this very much the kind of book readers of this blog will find interesting. In addition to covering (and interpreting) standard practitioner and academic models of strategy, the book spends considerable time on language, persuasion, and rhetoric. Those of you who teach strategy should definitely have a look.

Entry filed under: - Langlois -, Management Theory, Strategic Management, Theory of the Firm. Tags: .

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1 Comment Add your own

  • 1. spender7  |  27 April 2014 at 1:54 pm

    Many thanks Dick for your kind words. They provoked one person to contact me. Elsewise ignored? Not to worry, getting the book together was fun and deeply satisfying. Incidentally, as of yesterday, it is available on Kindle at $16.49, and has to be the cheapest strategy book around. I hope price is not taken as an indication of quality!

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