The History of Marketing

8 December 2006 at 9:03 am 1 comment

| Peter Klein |

History has been defined as “one damn thing after another.” What, then, would you call the history of marketing — one damn advertising campaign after another?

If you want to know, come to this symposium at the University of Glasgow, “The Value of the Past: A Symposium on Marketing and History.” The event, 19 January 2007, examines “both the history of marketing and the marketing of company histories.”

We will emphasise the ways in which historical artefacts of trade (such as advertisements and illustrations in a variety of media, trade cards and catalogues, pamphlets, consumer education campaigns, testimonials and endorsements) are useful both in crafting business history and also as contemporary marketing tools. As marketing materials often reflect the relationship between firms and consumers, they are also sites to learn more about consumer response to products and services over time. We will explore the value of documents originally intended to be ephemeral, and discuss conservation of and access to these materials in corporate and other archives or in other forms such as the internet.

Sounds interesting. I believe it was Santayana who said: “Those who cannot remember their past marketing campaigns are condemned to repeat them.”

Entry filed under: - Klein -, Business/Economic History.

Four Theories of the Firm Open-Source National Security

1 Comment Add your own

  • 1. Trudy Brusenbach  |  24 June 2008 at 1:10 pm

    Hello, I am very interested in your topic, unfortunately I missed your seminar. Can you send me the sylibus and any other information?

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Nicolai J. Foss | home | posts
Peter G. Klein | home | posts
Richard Langlois | home | posts
Lasse B. Lien | home | posts


Former Guests | posts


Recent Posts



Our Recent Books

Nicolai J. Foss and Peter G. Klein, Organizing Entrepreneurial Judgment: A New Approach to the Firm (Cambridge University Press, 2012).
Peter G. Klein and Micheal E. Sykuta, eds., The Elgar Companion to Transaction Cost Economics (Edward Elgar, 2010).
Peter G. Klein, The Capitalist and the Entrepreneur: Essays on Organizations and Markets (Mises Institute, 2010).
Richard N. Langlois, The Dynamics of Industrial Capitalism: Schumpeter, Chandler, and the New Economy (Routledge, 2007).
Nicolai J. Foss, Strategy, Economic Organization, and the Knowledge Economy: The Coordination of Firms and Resources (Oxford University Press, 2005).
Raghu Garud, Arun Kumaraswamy, and Richard N. Langlois, eds., Managing in the Modular Age: Architectures, Networks and Organizations (Blackwell, 2003).
Nicolai J. Foss and Peter G. Klein, eds., Entrepreneurship and the Firm: Austrian Perspectives on Economic Organization (Elgar, 2002).
Nicolai J. Foss and Volker Mahnke, eds., Competence, Governance, and Entrepreneurship: Advances in Economic Strategy Research (Oxford, 2000).
Nicolai J. Foss and Paul L. Robertson, eds., Resources, Technology, and Strategy: Explorations in the Resource-based Perspective (Routledge, 2000).

%d bloggers like this: