Niche Markets for Obsolete Technologies

| Peter Klein | One of the most interesting papers I saw presented at this year’s ACAC meeting was Ron Adner and Daniel Snow’s “‘Old’ Technology Responses to ‘New’ Technology Threats: Demand Heterogeneity and Graceful Technology Retreats.” They show how incumbents sometimes react to disruptive innovation by repositioning the old technology as a niche product, … Continue reading Niche Markets for Obsolete Technologies