The Onion or Reality: Marketing Edition

14 February 2009 at 9:05 am Leave a comment

| Peter Klein |

pepsi-energy-fieldsCheck out the 27-page marketing proposal
(6MB PDF) for Pepsi’s recent logo redesign, which references Euclid, Feng Shui, Da Vinci, the Möbius strip, Le Corbusier, perimeter oscillations, the Earth’s magnetic field and gravitational pull, the speed of light, and space-time relativity. I kid you not. (Gawker via Fast Company.)

Remember, this is the proposal Pepsi liked.

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Entry filed under: - Klein -, Strategic Management. Tags: .

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Peter G. Klein and Micheal E. Sykuta, eds., The Elgar Companion to Transaction Cost Economics (Edward Elgar, 2010).
Peter G. Klein, The Capitalist and the Entrepreneur: Essays on Organizations and Markets (Mises Institute, 2010).
Richard N. Langlois, The Dynamics of Industrial Capitalism: Schumpeter, Chandler, and the New Economy (Routledge, 2007).
Nicolai J. Foss, Strategy, Economic Organization, and the Knowledge Economy: The Coordination of Firms and Resources (Oxford University Press, 2005).
Raghu Garud, Arun Kumaraswamy, and Richard N. Langlois, eds., Managing in the Modular Age: Architectures, Networks and Organizations (Blackwell, 2003).
Nicolai J. Foss and Peter G. Klein, eds., Entrepreneurship and the Firm: Austrian Perspectives on Economic Organization (Elgar, 2002).
Nicolai J. Foss and Volker Mahnke, eds., Competence, Governance, and Entrepreneurship: Advances in Economic Strategy Research (Oxford, 2000).
Nicolai J. Foss and Paul L. Robertson, eds., Resources, Technology, and Strategy: Explorations in the Resource-based Perspective (Routledge, 2000).

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