Organizations and Markets

Online Education, Organizational Diversity, and Higher Education

| Peter Klein |

On this blog we’ve tended to celebrate, rather than denigrate, diversity in higher education. While others fear that MOOCs and other forms of online learning will cheapen the product, we think that “education,” like “health care,” is not a homogeneous blob but a set of discrete, marginal goods and services that can be offered in a variety of combinations, at different prices, and via many forms of delivery, local and remote. Naturally, the dominant incumbents try to resist the innovative incumbents by erecting entry barriers — what else would you expect?

A recent New Yorker piece on MOOCs recognizes this diversity, and makes the fundamental point that US higher education is already diverse — in other words, the digital revolution is simply pushing the industry down a path it was already going.

When people refer to “higher education” in this country, they are talking about two systems. One is élite. It’s made up of selective schools that people can apply to—schools like Harvard, and also like U.C. Santa Cruz, Northeastern, Penn State, and Kenyon. All these institutions turn most applicants away, and all pursue a common, if vague, notion of what universities are meant to strive for. When colleges appear in movies, they are verdant, tree-draped quadrangles set amid Georgian or Gothic (or Georgian-Gothic) buildings. When brochures from these schools arrive in the mail, they often look the same. Chances are, you’ll find a Byronic young man reading “Cartesian Meditations” on a bench beneath an elm tree, or perhaps his romantic cousin, the New England boy of fall, a tousle-haired chap with a knapsack slung back on one shoulder. He is walking with a lovely, earnest young woman who apparently likes scarves, and probably Shelley. They are smiling. Everyone is smiling. The professors, who are wearing friendly, Rick Moranis-style glasses, smile, though they’re hard at work at a large table with an eager student, sharing a splayed book and gesturing as if weighing two big, wholesome orbs of fruit. Universities are special places, we believe: gardens where chosen people escape their normal lives to cultivate the Life of the Mind.

But that is not the kind of higher education most Americans know. The vast majority of people who get education beyond high school do so at community colleges and other regional and nonselective schools. Most who apply are accepted. The teachers there, not all of whom have doctorates or get research support, may seem restless and harried. Students may, too. Some attend school part time, juggling their academic work with family or full-time jobs, and so the dropout rate, and time-to-degree, runs higher than at élite institutions. Many campuses are funded on fumes, or are on thin ice with accreditation boards; there are few quadrangles involved. The coursework often prepares students for specific professions or required skills. If you want to be trained as a medical assistant, there is a track for that. If you want to learn to operate an infrared spectrometer, there is a course to show you how. This is the populist arm of higher education. It accounts for about eighty per cent of colleges in the United States.

Most citizens of the elite world described above know little about the second world, but have a vague sense that it is cheap and tawdry (and that its uninformed consumers are exploited by fly-by-night, for-profit producers). The online revolution has already had a huge effect on vocational education, though most of the media attention is on the so-far modest, very marginal effects on the elite world.

14 May 2013 at 11:36 am Peter G. Klein Leave a comment