Majoring in IBM
12 September 2006 at 12:20 pm Peter G. Klein Leave a comment
| Peter Klein |
Allowing students to write their own textbooks is controversial enough. What if IBM wrote them?
When graduate students at North Carolina State University took their seats on the first day of a class called Services Management, the kickoff lecture wasn’t delivered by a professor. Instead, it was given by a manager from International Business Machines Corp.
The company, in fact, helped develop the curriculum and awarded grants to the school with the expectation that the course would be taught — all with the aim of producing graduates better prepared to work for IBM.
This is from a report in today’s W$J on a growing trend toward business-school courses, and even entire curricula, designed for particular firms. (Disclaimer: I am affiliated with this.)
Organizations and Markets 
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