Prophetic Company Names
5 October 2006 at 9:24 am Peter G. Klein 1 comment
| Peter Klein |
This morning I caught an NPR story on a recent US outbreak of E. coli linked to contaminated spinach. The FBI is now investigating two California spinach-processing plants for possible criminal violations. Of course, even if no legal sanctions are imposed, the firm that packed the contaminated spinach will likely go out of business, the victim of reputation effects. The firm’s customers, including Dole and Cosco, are almost certain to change vendors. In short, this episode is a good illustration of the Darwinian struggle for survival under market competition.
The firm’s name? Natural Selection Foods.
Organizations and Markets 
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Bo | 6 October 2006 at 7:03 am
Perhaps this story fits here? (stolen from the blog “Snark Hunting”
Parfums de Coeur (a Connecticut company) is selling body spray, deodorant and “body wash for men” under the brand name BOD Man.
Their website touts one “flavor”of BOD Man, called “Really Ripped Abs”, as “a fragrance with the staying power of a man”. It fails to say which man, however. Ewww de Cologne indeed.
But whether you chose Really Ripped Abs or one of their other “flavors”, like Player, Rock Hard or Fresh Guy, you’ll be puzzled to know that all BOD Man flavors are “a whole new way to wear fragrance”. They don’t say what that new way is and we don’t want to know.
Perhaps this “new way” is necessitated by the fact that the body spray is flammable and should not come in contact with fabrics.
What kind of man wears BOD Man, you ask? According to Walgreens.com, people who bought Bod Man also bought lipstick and nail polish….