Hummer on the End-Period Problem
18 October 2006 at 12:13 am Peter G. Klein Leave a comment
| Peter Klein |
I don’t drive a Hummer, but Hummers provide me what environmental economists call existence value. The fact that Hummers exist — or, more precisely, that their existence drives certain people crazy — gives me pleasure. And their advertisements are terrific: well-crafted, entertaining, and funny, in a we-don’t-take-ourselves-too-seriously kind of way.
The latest television ad for the H2 provides a perfect illustration of the “end-period problem” in repeated games. I don’t know how to link to the clip directly, but you can find it on Hummer’s site by clicking “Hummer World,” “TV Commercials,” and “Astronomer.”
Well, what would you do if a giant asteroid were headed our way?
Organizations and Markets 
Trackback this post | Subscribe to the comments via RSS Feed