Best-Selling Ivey Cases for 2007-08
28 October 2008 at 12:46 am Peter G. Klein 1 comment
| Peter Klein |
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Starbucks, Mary M. Crossan, Ariff Kachra
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Ellen Moore (A): Living and Working in Korea, Henry W. Lane, Chantell Nicholls, Gail Ellement
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Ruth’s Chris: The High Stakes of International Expansion, Ilan Alon, Allen H. Kupetz
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Eli Lilly in India: Rethinking the Joint Venture Strategy, Charles Dhanaraj, Paul W. Beamish, Nikhil Celly
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Sabena Belgian World Airlines: Weytjens First Assignment, Mary M. Crossan, Barbara Pierce
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Swatch and the Global Watch Industry, Allen Morrison, Cyril Bouquet
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Cola Wars in China: The Future is Here, Niraj Dawar, Nancy Dai
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Leo Burnett Company Ltd.: Virtual Team Management, Joerg Dietz, Fernando Olivera, Elizabeth O’Neil
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Toyota: Driving the Mainstream Market to Purchase Hybrid Electric Vehicles, Jeff Saperstein, Jennifer Nelson
- Brand in the Hand: Mobile Marketing at Adidas, Andy Rohm, Fareena Sultan, David T. A. Wesley
The Ivey School, as you probably know, is second only to Harvard in the production of business cases.
Organizations and Markets 
1.
Mike Moffatt | 30 October 2008 at 6:28 am
Hi Peter,
Nice to see a reference to my school (Ivey). I teach a course there on the “Global Environment of Business” which is a hybrid International Trade/Macro/Strategy class.
I just wish my own Ivey case cracked the top 10, instead of being somewhere about 1000th or so!