The Onion or Reality: Marketing Edition | Organizations and Markets

The Onion or Reality: Marketing Edition

14 February 2009 at 9:05 am Peter G. Klein Leave a comment

| Peter Klein |

pepsi-energy-fields Check out the 27-page marketing proposal
(6MB PDF) for Pepsi’s recent logo redesign, which references Euclid, Feng Shui, Da Vinci, the Möbius strip, Le Corbusier, perimeter oscillations, the Earth’s magnetic field and gravitational pull, the speed of light, and space-time relativity. I kid you not. (Gawker via Fast Company.)

Remember, this is the proposal Pepsi liked.

Entry filed under: - Klein -, Strategic Management.

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