The Foss Sandwich Shop | Organizations and Markets

The Foss Sandwich Shop

12 December 2006 at 12:19 pm Peter G. Klein Leave a comment

| Peter Klein |

Our first report from the CCSM is a humorous one. Jay Barney opened the conference with a plenary address offering an RBV approach to “strategic renewal.” As this was a practitioner-oriented session, and some audience members may have been unfamiliar with the VRIO framework, Jay began by analyzing the “Nicolai Foss Sandwich Shop,” identifying factors that might be sources of sustained competitive advantage. (Best candidate: Nicolai’s great-great-great-grandmother’s secret sauce.)

The example was obviously a joke (Rich Makadok’s attempt to sing the Foss Sandwich Shop jingle helped establish the mood). And yet, later in the afternoon, we discovered from our blog stats page that at least two web surfers had found O&M by searching for “Nicolai Foss sandwich.” Looks like lots of people are after that secret-sauce recipe!

Entry filed under: - Klein -, Strategic Management.

Awards — Cont’d CCSM: Reflections on Day One

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