It’s Built to Last, But Is It Made to Stick?

11 January 2007 at 10:14 pm Leave a comment

| Peter Klein |

Chip and Dan Heath’s Made to Stick: Why Some Ideas Survive and Others Die (Random House, 2007) is being touted as the Next Big Thing in the popular management literature. Here is the Amazon link. Here is Guy Kawasaki’s interview with the authors. Here are words of praise from Bob Sutton. And yes, of course, the authors have a blog.

Entry filed under: - Klein -, Management Theory, Recommended Reading, Teaching.

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