Razors, Blades, and Bugattis

21 December 2010 at 10:49 am 2 comments

| Peter Klein |

I learn from Car and Driver that the tires for the new Bugatti Veyron 16.4 Super Sport run $42,000 a set, last only 10,000 miles, and require a $69,000 wheel replacement after the third tire change. Is Bugatti playing razors and blades? (The real strategy, not the apocryphal one.) Um, nope, this Veyron itself costs $2,426,904. That’s one damn fine razor!

Entry filed under: - Klein -, Strategic Management.

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2 Comments Add your own

  • 1. Rafe  |  21 December 2010 at 3:55 pm

    The carbon footprint alone is stupendous!

  • 2. srp  |  22 December 2010 at 2:54 am

    The thing to do is buy one and jack it up with oversize wheels like a pickup truck. Watch the Bugatti people’s heads explode.

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