Razors, Blades, and Bugattis
21 December 2010 at 10:49 am Peter G. Klein 2 comments
| Peter Klein |
I learn from Car and Driver that the tires for the new Bugatti Veyron 16.4 Super Sport run $42,000 a set, last only 10,000 miles, and require a $69,000 wheel replacement after the third tire change. Is Bugatti playing razors and blades? (The real strategy, not the apocryphal one.) Um, nope, this Veyron itself costs $2,426,904. That’s one damn fine razor!
Entry filed under: - Klein -, Strategic Management.
Organizations and Markets 
1.
Rafe | 21 December 2010 at 3:55 pm
The carbon footprint alone is stupendous!
2.
srp | 22 December 2010 at 2:54 am
The thing to do is buy one and jack it up with oversize wheels like a pickup truck. Watch the Bugatti people’s heads explode.